Online activity becomes one inseparable part for most people of the world. Considering this phenomena, the businessmen inevitably have to follow the footsteps of the modern online cyber lifestyle, so that the market share which they control is persisted or even increased. In order to fulfill this objective, there must be some online marketing strategies which can be adapted from famous corporate. First one is content marketing. It is trying to attract potential customers by providing a variety of consumer information sought. Such information may include articles, videos, research, and so on. However, the variety of information provided should be relevant to the type of business being run.
Second thing of online marketing strategies is mobile marketing. Mobile marketing is a marketing strategy that leads to prospective customers who frequently surf using mobile devices. The businessman had to redesign its business website so it becomes friendly when it is accessed by a mobile gadget. The current average number of customers in the purchase of products via mobile phone reaches 30-40% in the mid of 2015. Next strategy is continuous marketing. Social networks such as Facebook and Twitter become the main line in implementing the Continuous Marketing. This marketing strategy emphasizes on the promotion of the social media networks. In addition, in order to be successful business, people should also analyze various data, such as demographics, consumer feedback, opinions, and others to find the concept of business products that consumers want.
Next strategy is integrated digital marketing, used to utilize and unify all components of existing digital resources. It is as a way to strengthen the effectiveness of marketing. Synergies between the blog, google adwords, brand campaigns and social media should collaborate in real time to reach varied consumers. The last strategy is visual marketing. Visual marketing prioritize how to create visual objects that can represent the products offered. Currently, visual marketing is becoming increasingly easy to do in the various sharing sites, such as youtube, pinterest, instagram and others. Creativity of creating memorable images is one of the prerequisite programs to successfully undergo the effective online marketing strategies.