Google+ Authorship is Officially Dead Now!

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After a Long Journey with Google+ Authorship, Google has officially close the Google+ Authorship from their Search Result page. Your Google+ Profile will not shows in search result page from know. Google announced discontinuing its support for authorship in search results. This official statement has been made by “John Mueller” Head of Google+ department in his Google+profile and it is official. This really a bad decision made by Google as it has disappointed a lots of webmasters and bloggers.

Here is the following statement made by John Mueller:

I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.

google+ authorship

google+ authorship

(If you’re curious — in our tests, removing authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads. We make these kinds of changes to improve our users’ experience.)

On a personal note, it’s been fun and interesting travelling the road of authorship with all of you. There have been weird quirks, bugs, some spam to fight, but the most rewarding thing has been (and will continue to be) interacting with webmasters themselves. We realize authorship wasn’t always easy to implement, and we greatly appreciate the effort you put into continually improving your sites for your users. Thank you!

Going forward, we’re strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we’ll continue to use it to show rich snippets in search results.

It’s also worth mentioning that Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. Today’s authorship change doesn’t impact these social features.

As always, we’ll keep expanding and improving the set of free tools we provide to make it easier for you to optimize your sites. Thank you again, and please keep the feedback coming.

google+ Authorship

Since the inception of Google+ Authorship, It has gain huge popularity amongs bloggers to show up their profile link in the search result page. It is also helps bloggers to fight against plagiarism. However Google has mentioned that it will not effect any search engine ranking or its factor. Google spoksperson has told that Google+ can’t be consider as a SEO Practice or terms and not a mandatory part of it. So, If you are somehow skeptical and relate Google+ to the SEO than this will help you. It will ultimately not harm your rankings.

So, Lastly it is fact that your profile pic and link will not shown up in the search result page. Google has also said that all the “rel=author” or “rel=publisher” tag will be not followed by Google from Now. To verify that When We search the Google with some of our keywords we have find it true. All of the results are coming with no author bio link.

If you have any thoughts about this decision made by Google, Than You all are highly welcome to share it with us by commenting below.

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    Mr WordPress2 years ago

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